For a business in the current times, it is absolutely imperative to have a strong online presence. It is even more important for small businesses to have these plans set out so that they will forever be able to stay on top of the rankings pages and gain more business. This is a crucial part of the business plan of any business that desires to remain relevant in their industries. Fortunately, with a bit of research and the assistance of an internet marketing company, it can be a breeze to develop intelligent link building strategies that guarantee quick and effective results.There is a bit to understand about the methods behind link building before choosing an intelligent link building strategy. One of the first things that a person should understand is the main two types of processes that internet marketers use in order to rank websites highly on the search engine results pages. Each has its own various benefits, and can be effective for different types of businesses. However, some may be more useful and even create a better online presence while others may harm a company and take the website completely off of a search engine’s radar.